DOV.
Collaboration was the key to this branding project for a high end furniture company looking to establish their brand identity through naming, brand guides and print mock ups.
The natural materials used in the furniture’s design influenced a neutral
palette for the branding.
DOV is more than just a name.
It’s a mantra.
Dynamic, Organic, Vernacular.
Tear sheets show the product, specs and company information.
The branding for this branding option included a sturdy logo that could be easily turned into a pattern. The color palette is inspired by the furniture’s concrete and stone based construction.
The logo is mocked up in both wood and metal to show how it would appear if stamped or engraved on the furniture.
behind the design.
A selection of logo concepts for DOV furniture.
